PRIVACY POLICY

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Privacy Policy of SWISS E-MOBILITY GROUP (SCHWEIZ) AG

This privacy policy ("Policy") has been created to help you understand how Swiss E-Mobility Group (SEMG, we, us) collects, uses, and protects the personal data gathered when you visit and use this website ("Site"). This Policy applies to all business areas and services of Swiss E-Mobility Group (Schweiz) AG (hereinafter referred to as m-way, we, or us) as well as to all companies that are part of Swiss E-Mobility Group (Schweiz) AG. In case of any discrepancies between this privacy policy and any other contractual or business terms of Swiss E-Mobility Group (Schweiz) AG, the provisions of this privacy policy shall prevail.

Data protection is a matter of trust, and your trust is important to us. We respect your privacy and personal rights and are committed to ensuring the lawful processing and protection of your personal data.

If you have any questions about this Policy or how we handle your personal data, you can contact us at any time using the details provided below.

When we refer to the processing of your personal data in this Privacy Policy, we mean any handling of your personal information, including but not limited to: collection, storage, management, usage, transmission, disclosure, or deletion of your data.

We collect personal data to provide our customers with better services. We strongly believe that tailoring our activities to our customers' preferences and needs helps make daily life easier. Some examples of how we use your data to improve our services include:

Optimizing store locations so they are always conveniently accessible
Aligning our product range with customer needs
Personalizing customer communication to ensure you receive relevant offers and fewer unnecessary advertisements
Simplifying processes such as purchases or bookings to help you reach your goal faster
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1. How can you contact us?

If you want to exercise your rights regarding your personal data or have any questions or concerns about how we process your information, you can reach us at:

Swiss E-Mobility Group (Schweiz) AG
Räffelstrasse 25
8045 Zürich
Switzerland

Infoline: +41 44 545 20 00
Email: privacy@semg.ch

2. When do we collect personal data?

We collect your personal data whenever we interact with you. This can happen in various situations, including:

When you visit our stores or other facilities
When you purchase products or services in-store or through our websites
When you attend our courses, seminars, or training sessions
When you use a service provided by our customer support team
When you register a product or service purchased from us
When you order and use one of our loyalty cards
When you receive newsletters or other promotional materials about our products and services
When you participate in a contest or prize draw
When you join one of our customer loyalty programs
When you take part in market research or surveys
When you interact with us or third parties via our websites, mobile apps, online platforms, multimedia portals, or social media
When you communicate with us via phone, fax, email, voicemail, SMS, MMS, video messages, or instant messaging
When your mobile device connects to the Wi-Fi network provided at our offices
When you engage with us at special events, promotional activities, sponsorships, or cultural and sports events
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3. What personal data do we collect?

The personal data we collect is diverse. On one hand, we gather personal data that you provide to us directly. On the other hand, we also collect data automatically or manually when you interact with us. These include:

Personal Information:

First and last name
Date of birth and age
Title (Mr./Ms./Other)
Address
Household size
Shopping habits
Information about purchasing power
Customer and shopping preferences
Delivery address
Billing address
Credit card and banking details
Language preferences
Phone number(s)
Email address(es)
Identification numbers of your technical devices
Customer and loyalty card numbers
Information on subscribed newsletters or other promotional materials
Consent to receive marketing communications
Online customer account details (including registration date, username, profile pictures)
Memberships within our business network
Photo and video recordings from visits to our stores or other locations
Customer Activity Data:
Contract data (including contract date, contract type, contract details, contracting parties, contract value, and any claims related to the contract)
Purchase information (including purchase date, purchase location, shopping time, type, quantity, and value of purchased goods and services, shopping cart details, abandoned cart items, payment method used, point of sale, purchase history)
Customer service information (including product returns, complaints, warranty cases, delivery details)
Session data related to visits on our websites, mobile apps, or interactions on online platforms, multimedia portals, or social networks (including duration and frequency of visits, language and country preferences, browser and operating system details, IP addresses, search terms and results, submitted reviews)
Location data when using mobile devices
Information on collected loyalty points for loyalty and rewards programs
Information about your device and browser, such as your IP address
Communication via phone, fax, email, voicemail, SMS, MMS, video messages, or instant messaging
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4. Why do we process personal data?

We process your personal data for various purposes, which can be grouped into different categories. Specifically, we may process your personal data in whole or in part for one or more of the following purposes:

4.1 Processing purposes related to our products and services:

Offering and selling our products and services
Processing orders and contracts, including sending order and shipping confirmations, delivery confirmations, fulfillment, and invoicing
Organizing and conducting courses, seminars, or training sessions
Organizing and providing customer service
Organizing and managing loyalty card or rewards programs
Conducting market research and opinion surveys
Verifying customer creditworthiness
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4.2 Processing purposes related to customer communication:

Providing, managing, and conducting customer communication via postal mail and electronic communication channels
Business communication via postal mail, phone, fax, email, voicemail, text message (SMS), picture message (MMS), video message, or instant messaging
Evaluating the usage of our services via phone, fax, email, voicemail, SMS, MMS, or instant messaging, including: type of usage, frequency and duration of use, and exact location of use
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4.3 Processing purposes related to special activities and events:

Organizing and conducting contests or sweepstakes, including notifying and publicly announcing winners through our websites, mobile apps, or online platforms, multimedia portals, or social networks
Organizing and managing special events such as promotional campaigns, sponsorship events, cultural, and sports events
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4.4 Processing Purposes Related to Customer Behavior Analysis:

Optimizing store locations and product assortments through individualized and personalized, as well as anonymous and group-based, collection and analysis of historical and current customer and purchase behaviors in our stores or other premises—including the creation and analysis of location data, movement profiles, and shopping cart analysis
Collecting and analyzing customer and purchase behaviors on our websites, mobile apps, online platforms, multimedia portals, or social networks on an individualized, personalized, anonymous, or group-based basis
Identifying, classifying, and analyzing current and potential customer needs and interests on both an individual and group level
Categorizing and analyzing customer behaviors and potential customers through individualized and personal, as well as anonymous and group-based, evaluations
Performing statistical evaluations of customer behavior based on anonymized customer data
Linking newly collected personal data with data we have previously collected about you
Enhancing our database and analyzing customer behavior by combining personal data we collect with publicly available data and data acquired from third parties outside SEMG. This enrichment may include data from government statistics agencies, calendar data, or geolocation data
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4.5 Processing purposes related to direct marketing:

Simplifying processes—such as purchases or bookings—and using insights from customer behavior analysis to continuously improve all product and service offerings
Avoiding unnecessary advertising by leveraging customer behavior analysis to create individualized and personalized direct marketing strategies
Sending personalized and targeted advertising via postal mail, phone, fax, email, voicemail, SMS, MMS, video messages, or instant messaging
Customizing product offerings and advertising on our websites, mobile apps, or online platforms, multimedia portals, or social networks through individualized and personalized marketing strategies
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5. On what legal basis do we process your data?

We process your personal data based on one or more of the following legal grounds:

You have given us consent to process your data.
It is necessary for our legitimate interests.
It is required to take pre-contractual steps at your request.
It is necessary to fulfill our legal obligations.
It is required for our legitimate interests in promoting our brand, services, and products.
It is necessary for our legitimate interests in operating and managing our business.
It is required for our legitimate interests to improve our website.
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6. With whom do we share your personal data?

In some cases, we share your data with third parties. This may include:

SEMG's retailers, distribution partners, franchise partners, and agencies.
Our parent company, TVS Motor Co. Ltd., as well as affiliated and group companies.
Service providers we engage for specific purposes, such as IT systems management, marketing communications, and professional consulting.
Regulatory authorities, law enforcement agencies, and courts upon verified requests.
In the event of a sale of all or part of our business, the buyer and their professional advisors.
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7. Transferring your data overseas

We may also transfer your data to recipients in other countries. However, we recognize that some countries offer a lower standard of protection, and we will only transfer your data abroad when we are confident that it is adequately protected.

We transfer your data only to countries that provide an appropriate level of protection or where special contractual safeguards with the recipient are in place. If we rely on contractual safeguards, we will use only standard contractual clauses. Please contact us if you would like more information about these clauses and their implementation.

8. How do we protect your data?

We have implemented technical and organizational security measures to ensure the safety of your personal data and to protect your session and personal data from unauthorized or unlawful processing, as well as from accidental loss, alteration, disclosure, or access. However, you should always be aware that transmitting information over the internet and other electronic means carries certain security risks, and we cannot guarantee the absolute security of information transmitted in this way.

9. How long do we store your data?

We retain your personal data for as long as we deem necessary or appropriate to comply with applicable laws or for as long as required for the purposes for which it was collected. We delete your personal data once it is no longer needed, but in any case, after the expiration of the legally mandated maximum retention period.

10. What are your rights regarding your personal data?

You have legally recognized rights concerning your data. Below is a list of your rights. However, please note that these rights may not always apply in every situation.

Right of access: Subject to certain exceptions, you have the right to request access to the personal data we store about you.
Right to rectification: If you find that the information we have about you is incorrect or incomplete, you can request a correction.
Right to be forgotten: Under certain circumstances, you may ask us to delete the personal data we have stored about you.
Right to restrict processing: In some cases, you may have the right to restrict the processing of your personal data.
Right to object to processing: You can object to the processing of your data when it is based on our legitimate interests, such as for direct marketing or statistical analysis.
Right to data portability: You have the right to receive your personal data or have it transferred to another controller if we process your data based on consent or a contract and the processing is carried out by automated means.
If we process your personal data based on your consent, you have the right to withdraw that consent at any time. However, this does not affect the lawfulness of the processing that occurred before the withdrawal. If you withdraw your consent, we may no longer be able to provide you with certain products or services.
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11. How do we use cookies?

We also use cookies on our website. These are small files that are stored on your computer or mobile device when you use one of our websites. We want to inform you comprehensively about our use of cookies.

11.1 Why do we use cookies?

The cookies we use primarily serve to ensure the functionality of our websites, such as the shopping cart feature. Additionally, we use cookies to tailor our website to your preferences and to make your browsing experience as pleasant as possible. Cookies also help us optimize our advertising by allowing us to display ads and/or special offers that are of particular interest to you based on your use of our website. Our goal is to make our website as attractive as possible and to show you advertisements that match your interests.

11.2 What cookies do we use?

Most of the cookies we use are automatically deleted from your computer or mobile device at the end of the browser session (so-called session cookies). For example, we use session cookies to store your country and language settings and your shopping cart across multiple pages of an internet session.

We also use temporary or permanent cookies that remain on your computer or mobile device after the end of your browser session. When you visit our website again, it automatically recognizes your previous preferences and settings. These temporary or permanent cookies remain stored on your computer or mobile device for a period ranging from one month to ten years and are automatically deactivated after their programmed expiration. These cookies help make our online services more user-friendly, efficient, and secure. For example, they allow you to see information on our site that is specifically tailored to your interests.

Some of the cookies stored on your computer or mobile device may also originate from partner companies outside of SEMG. These cookies allow our partner companies to target you with advertising that may be of interest to you. Partner company cookies remain stored for a period ranging from one month to ten years and are automatically deactivated after their programmed expiration.

11.3 What data is stored in cookies?

The cookies we use do not store any personal data. The cookies we use cannot be assigned to a specific person. When a cookie is activated, an identification number is assigned to it.

11.4 How can you prevent the storage of cookies?

Most internet browsers automatically accept cookies. However, you can instruct your browser not to accept cookies or to ask for your permission before accepting a cookie from a website you visit. You can also delete cookies stored on your computer or mobile device by using the appropriate function on your device.

If you choose not to accept our cookies or those of our partner companies, you may not be able to see certain information on our websites, and some functions designed to enhance your experience may not be available.

12. How do we use log files?

Each time you visit our website, your internet browser automatically transmits certain usage data to us for technical reasons and stores it in log files, known as logfiles. These usage data include the following: the date and time of access to our website; the name of the accessed webpage; the IP address of your computer or mobile device; the address of the website from which you accessed our site; the amount of data transmitted; and the name and version of your browser.

Analyzing log files helps us to further improve our online services, make them more user-friendly, identify and fix errors more quickly, and monitor server capacity. Log files allow us, for example, to determine when our online services are particularly popular and to provide the necessary data volume to ensure you have the best possible experience.

13. How do we use social plugins?

Our website uses social plugins, such as those from Facebook, Twitter, or Google+. These plugins are identified by the provider’s logo and may include, for example, Like buttons or Google+ or Twitter buttons.

When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the provider’s servers. The content of the plugin is transmitted directly from the provider to your browser and integrated into the website. Through this integration, the provider receives information that you have visited our website. If you are logged in to the provider’s service at the same time, they can associate your visit with your profile.

If you interact with the plugins—for example, by clicking the “Like” button or leaving a comment—the corresponding information is transmitted directly from your browser to the provider and stored there.

If you do not want the provider to collect data about you via our website, you must log out of their service before visiting our site. Even if you are logged out, providers can still collect anonymized data through social plugins and store a cookie on your device. If you later log in to the provider’s service, these data can be linked to your profile.

If a login service via social media—such as Facebook Connect—is offered, data will be exchanged between the provider and our website. With Facebook Connect, for example, this could include data from your public Facebook profile. By using such login services, you consent to the transfer of your data.

For details on the purpose and scope of data collection, further processing of your data by the provider, and your rights and settings to protect your privacy, please refer to the provider’s privacy policies:

• Facebook Ireland Ltd. or Facebook Inc.: http://de-de.facebook.com/policy.php

• Google Inc.: https://policies.google.com/

• Twitter Inc.: http://twitter.com/privacy

If you do not want providers to collect data about you through these cookies, you can select the "Block third-party cookies" function in your browser settings. In this case, your browser will not send cookies for embedded content from other providers to their servers. However, this setting may affect the functionality of certain features on our website.

14. Integration of third-party services and tools

Our online services may include content from third-party providers, such as YouTube videos, Google Maps, RSS feeds, or graphics from other websites. This always requires that these content providers recognize the IP address of the users. Without the IP address, they would not be able to transmit the content to the user’s browser. The IP address is therefore essential for displaying these contents.

We strive to use only content from providers that use the IP address solely for delivering the content. However, we have no influence on whether third-party providers store the IP address, for example, for statistical purposes. If we become aware of this, we will inform our users accordingly.

15. Integration of third-party services and links to external websites

Our digital services are interconnected in various ways with third-party functions and systems, such as the integration of social networks like Facebook, LinkedIn, or Twitter. If you have a user account with these third-party providers, they may be able to track and analyze your usage of our digital services. Additional personal data, such as your IP address, personal browser settings, and other parameters, may be transmitted to these third parties and stored by them.

We have no control over the use of these personal data collected by third parties and assume no responsibility or liability for their processing.

Our website contains links to external third-party websites, over whose content we have no influence. Therefore, we cannot accept any liability for third-party content. The responsibility for the content of linked pages always lies with the respective provider or website operator. The linked pages were checked for possible legal violations at the time of linking, and no unlawful content was identifiable at that time. If we become aware of any legal infringements, we will remove the corresponding link immediately.

June 2024
Version 2.5